Big Viking Games (BVG) has maintained a large and loyal Facebook audience on its Fish World and YoWorld titles. As the games matured the studio sought to improve engagement and revenue by adding brand campaigns to its rewarded video mix. BVG added HyprMarketplace, but indirectly through a third-party. With this setup BVG and HyprMX had little ability to test and optimize so volume and eCPMs did not meet expectations.
BVG decided to cut out the middleman in order to get a cleaner ad funnel, priority access to HyprMarketplace inventory, and a direct relationship with the HyprMX team for optimization. The integration was simple and took just a fews days to integrate and test utilizing a straightforward API.
Overnight BVG saw a massive 40x improvement in brand revenues from HyprMarketplace with the new direct integration. The two titles are generating $20,000 monthly and BVG’s Facebook users are engaging at a high rate with its revitalized rewarded video unit.